Self-Directed Campaign 2018


#1

What is this I hear about the self-directed video Scott?

Sounds exciting…


#2

Okay, I just created a throwaway account for this…

Everything you need to know here is Gavin:

In Autumn 2017 I realised it was going to be tougher to find work, specifically in the job area I wanted… While I was looking for work, I set-up this blog and forum as a form of diversification and to try generate temporary income…

At some point, I realised, I need to really up my game though…

The self-directed website explores the sort of campaign I could have done, if I had sold my unglamorous Peugeot 206 car to fund a campaign for myself.

If I created a genuine advertising campaign to find a marketing job in London, it would closely resemble the campaign on the website in almost every way… still, this is only the campaign I would have done — I’m really not that desperate

Picture of car before I could have sold it…

Cheers,

Scott