Advertising and marketing these days is all about utility. Old advertising is essentially “buy this - it’s really cool”, new advertising does something for use.
• It can entertain, like Dollar Shave Club’s goofy ad…
• It can improve out lives - Appstores rankings, or Amazon’s “Customers who bought this…”. ALl marketing provides value on some level.
So instead of just producing mind-numbing facebook marketing, why not:
-provide a tool that your users might. e.g. a reddit market site might promote a tool which shows the best time to post on reddit!
Think utility. That’s the most effective marketing tool there is today!